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How AI Is Quietly Rewriting the Rules of Marketing

There's a version of marketing that still lives in boardrooms: quarterly campaigns, gut-feel targeting, creative briefs reviewed by seven people. Then there's what's actually happening on the ground — and the gap between them has never been wider. AI didn't just hand marketers a new tool. It changed the physics of the job. The assumptions that governed how brands found customers, spoke to them, and measured results are being replaced, one by one, by something faster, smarter, and far less forgiving of mediocrity.